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Publication Name:
American Biotechnology Laboratory
Issue: Monthly
Deadline Date: One month prior to publication
Circulation: 47,250    BPA Circulation and Statements
Standard or Tabloid Tabloid
Cost of full color, full page $8215.00 
Cost per Thousand/CPM $138.00  Click for CPM Rankings
Is this publication Audited? Yes---BPA
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Description of the Publication

American Biotechnology Laboratory is a tabloid publication distributed to subscribers in the U.S., Canada, and Mexico. The subscribers are mainly bioanalytical chemists and life science research scientists employed in laboratories serving the biotechnology community. The editorial content provides complete coverage of the latest products for the life science marketplace, together with concise articles covering innovations in laboratory practice and applications of new instrumentation, apparatus, and related products. Published 12 times a year. 

Today’s greatest professional challenge is keeping up to date. A subscription to American Biotechnology Laboratory (ABL) will help keep you abreast of the latest developments in life science instrumentation and apparatus, bioanalytical chemistry, kits, and biologicals. Progress in the life sciences and life science research is proceeding at a truly amazing rate, due in part to advances in the laboratory products that have been developed specifically for the needs of the life scientist.

The editorial of Genomic/Proteomic Technology covers the new technology that will advance drug discovery, pharmacogenomics, and molecular diagnostics in the postgenomic era.The technologies applied in proteomic/genomic research covered in this supplement include mass spectrometry, separation science, spectroscopy, nuclear magnetic resonance, laboratory robotics, automated liquid handling, high-throughput screening, new biological reagents, and advanced imaging. Bimonthly columns focus on biotechnology business and regulatory matters. 

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AD DIMENSIONS 

 Live  Bleed 
Tabloid Spread 21 1/4 x 13 1/8 22 1/4 x 14 1/4
Tabloid Page 9 7/8 x 13 1/8 11 1/8 x 14 1/4
Tabloid 1/2 Horiz. 10 x 7 11 1/8 x 8 3/8
Tabloid 1/2 Vert 4 5/8 x 13 1/8 5 1/4 x 14 1/4
Tabloid 1/3 Horiz. 9 7/8 x 4 5/8 11 1/8 x 6
Tabloid 1/3 Vert 3  x 13 1/8 3 5/8 x 14 1/4
1/3 Page Square 4 9/16 x 4 7/8 no bleed size
1/3 Page Vertical 2 3/16 x 10 no bleed size
1/4 Page 3 3/8 x 4 7/8 no bleed size

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AD SPECIFICATIONS:

1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Acceptable formats are PDF and TIFF/IT P-1. Files should be press optimized, converted to CMYK, and have all fonts embedded. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1. Each ad supplied to Publisher by Advertiser in any format other than PDF/X-1a, PDF or TIFF/IT P-1 will be charged a $150 processing fee. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ads supplied in any format other than PDF/X-1a, PDF or TIFF/IT P-1. For detailed instructions of preferred formats, contact the production manager or download digital ad specifications from www.advanstar.com/adspec/.

DISK SUBMISSION
Preferred file format is PDF. If not providing PDF/X-1a, please check for CMYK color settings and resolution. Provide screen and
printer fonts.Use Type 1 fonts only.No TruType fonts.Remember to include fonts embedded in graphic files.A PDF that is provided for
proofing purposes only must be marked as such in file name:e.g.,Acme_proof.pdf.We will continue to accept Quark XPress files.
Resolution:
• 800 DPI for any line art
• 266 DPI for any screened art, continuous tones
• 300 DPI for color and grayscale images and any embedded PostScript files
When placing crop marks in file, offset by 3/16”(5mm).
Preferred media are CD and Zip. Two color prints, output at 100%, are requested.Prints must be output from file provided, as this will
insure necessary files are on the disks.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertisements prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Media: Files may be submitted on CD-ROM.

4. FTP: Files may be submitted to Publisher’s FTP site. Please contact the production manager for instructions.

5. Ad Proofs: To insure that Advertiser’s ad is reproduced correctly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submitted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof. 6. Film: Publisher is computer to plate. Each ad submitted to Publisher on film will incur a $50 charge.

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